When marketing and promoting a healthcare facility, there are important details to consider in order to safeguard protected health information (PHI) and comply with HIPAA. Andrew W. Coffman, J.D., and S. Blake Adams, J.D., attorneys at Phelps Dunbar LLP, offer tips to follow before promoting healthcare services through the media. They note that sometimes marketing and promotions can open healthcare providers up to HIPAA claims. As you consider publicizing the great work of your doctors and nurses in your community, remember not to fall into some of the pitfalls described in the OCR media guidance referenced in this article.
Read "Three Tips to Protect PHI While Promoting Your Healthcare Facility" here.
